5 Ways Customer Experience Management Will Evolve in 2015
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Nate Barad
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5. Big data, individual insights. Many retailers haven't yet made the leap to measuring individual experiences, opting instead to rely on traditional methods to analyze their customers. The promise of big data allows organizations to track the success of one-to-one interactions at scale. As organizations capture more actionable data about their customers, they'll improve customer service by providing more relevant suggestions, contextual offers and helpful content. Advanced analytics will also help marketers better plan their campaigns and communicate to other executives how those campaigns are performing.
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Nate Barad
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