5 Ways Customer Experience Management Will Evolve in 2015
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Nate Barad
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1. Long live the customer. Brands will focus on forging lifelong relationships with customers, which requires exceptional customer experience. Online pricing comparisons and same-day shipping have neutralized factors like cost and availability that retailers could once rely on to stay ahead. In this new landscape, organizations need to use all the data at their disposal to create personalized, relevant shopping experiences. Brands must think outside the box, offering loyalty programs, compelling offers and predictive advertising to attract and retain customers, as well as maintain a competitive edge in the crowded market.
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Nate Barad
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