5 Tips to Improve Direct Marketing ROI
By
Joe Keenan
and Catalog Success
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3. Wait to order your lists. Lists go out-of-date at a rate of 15 percent or more every year, the whitepaper notes. Ordering a list when you’re ready to launch a campaign results in a higher percentage of deliverable mail because the list is fresher. Also consider choosing a list based on some significant event in the recipient’s life. For example, new homeowners are known to spend five times more within the first few months of buying a new home.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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