5 Tips to Improve Direct Marketing ROI

A recent whitepaper from the mailing list and sales lead provider USADATA highlighted several tips direct marketers (i.e., catalogers) can implement to improve their return on investment (ROI). Here’s a sample of the whitepaper’s tips.

1. Ensure success with an accurate address. After spending the valuable time and money to create a catalog to help grow your business, don’t allow an incorrect address waste your efforts. Use the following tactics to get the best possible delivery service: