5 Tips for Boosting Online Holiday Sales

The days are getting darker and the countdown to Christmas has begun. For online retailers, that can only mean one thing: holiday shopping is heating up.

According to the National Retail Federation, more than half of U.S. consumers will shop online this holiday season, up nearly 50 percent from last year. With that increase, the industry's leading trade group projects total holiday sales to reach upwards of $96 billion. Depending on how prepared you are, this either represents a huge opportunity or the potential for millions of dollars in lost revenue.