5 Things a Local Partner Provides When Taking a Brand Global
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Uwe Bald
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A strong partner provides expertise and counsel, combined with existing, first-class local infrastructures, for internationalization. It understands the target market and what it takes to succeed. With a full-service partner in a new market, a brand can focus its priorities on the product, production and marketing, and be less concerned about the risks of going global.
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Uwe Bald
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Uwe Bald is vice president of international business development for Hermes, an expert provider of internationalization services to Europe, Russia, China and Brazil.
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