5 Things a Local Partner Provides When Taking a Brand Global
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Uwe Bald
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Likewise, an American toy brand with an iconic history and devout customer base domestically had its sights set on expanding into China. In 2009, the brand opened its first global flagship store in Shanghai. After staking $30 million into the Shanghai location, the store closed its doors after only two years in business.
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Uwe Bald
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Uwe Bald is vice president of international business development for Hermes, an expert provider of internationalization services to Europe, Russia, China and Brazil.
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