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5. Green category sparks savvy, in-the-know consumers: While many consumers remain hesitant to fully embrace the “green” label, they actively seek out information and insights on eco-friendly products. When shopping for their families, 73 percent of consumers often conduct their own research to get better insights behind the safety of product ingredients, and 70 percent consider themselves as being “in the know” about “green” brands.
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Stacy Debroff
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Founder and CEO of Influence Central.
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