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Just how much sway do negative online reviews have over consumers? Do they have the power to stop a purchase in its tracks? Or do they simply inspire more research? And do consumers want to see detailed insights when reviews turn less than glowing, or has it become enough to take a quick glance at where a product or service lands in the five-star rating system before moving on to another brand?
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Stacy Debroff
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Founder and CEO of Influence Central.
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