5 Surprising Reasons Behind ‘Green’ Spending

Every year in the weeks surrounding Earth Day, we focus increasingly on activities related to the environment, ranging from more diligent efforts toward recycling to renewed interest in water conservation to teaching kids how to respect and appreciate the planet.

Yet research from Influence Central reveals that this “green” approach has become an ongoing effort for many mom consumers, and one that regularly impacts their household spends. For these moms, they carry their green focus into their retail excursions, combing through ingredient labels in supermarket aisles and comparing contents of cleaning and laundry products when doing their weekly shopping.