5 E-Commerce Tips to Test Right Now
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Bud Reed
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1. Set up your Web analytics to track conversions in terms of brand vs. nonbrand purchases. The benefit of this approach is that you can segregate the revenue you're receiving as a result of Web traffic driven by offline marketing (catalogs, broadcast, etc.) vs. revenue attributable to online acquisitions. Then adjust your overall channel spending accordingly.
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Bud Reed
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