5 E-Commerce Tips to Test Right Now
Execute some searches yourself for your top 20 products and see what you get. You may be surprised at how much of a tune-up you really need.
5. Segment your e-mail campaigns. If you're still blasting the same message to all the names on your list, here are two ways to improve your tactics:
- Pull two small sample files from your main list and send the same message to both with a different subject line for each one. Wait two to three days before looking at the conversions to see which subject line wins, then mail the remainder of the file with the winning subject line.
- As a follow-up to sending any given promotional e-mail, segment out the people who didn't open the message and resend the same creative with a new subject line. For the two combined messages, you’ll experience anywhere from a 20 percent to 50 percent boost in sales.
Bud Reed is the founder and president of Timberline Interactive, a Web marketing and development firm. He can be reached at firstname.lastname@example.org.