5 E-Commerce Tips to Test Right Now
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Bud Reed
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Given that many direct marketers are choosing to shift their marketing dollars from print or other channels to the Web, the question then becomes, “How do I spend those dollars most wisely?” In a session I took part in during last week's Catalog on the Road conference in Cambridge, Mass., I suggested the following low cost e-commerce initiatives that'll supply excellent ROI:
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Bud Reed
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