5 E-Commerce Tips to Test Right Now
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Bud Reed
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4. Tune up your on-site search functionality. Experienced Internet shoppers no longer have the patience to sort through your carefully designed navigation — they’ll go right to the search box most of the time. If they don’t find what they want in one click, they're gone and you’ve lost the sale.
Execute some searches yourself for your top 20 products and see what you get. You may be surprised at how much of a tune-up you really need.
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Bud Reed
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