Fort Worth, Texas – RadioShack has opened its first new concept store in the Boston area. The store is located in the Porter Square neighborhood of Cambridge, Mass. The all-new...
Staples plans to triple the size of its e-commerce and IT staff by 2014, and has unveiled a new Velocity Lab at Kendall Square in Cambridge, Mass., to kick off its accelerated online growth initiative. The Velocity Lab is part of...
Not only do prices at Wal-Mart Supercenters beat out its own website, they currently KO Amazon.com, according to a new study by Kantar Retail’s ShopperScape division. The market researcher decided to do the cost-analysis study when it realized that for the first time Wal-Mart shoppers now report that the No. 1 retailer they're most likely to cross-shop is Amazon, Robin Sherk, senior analyst at Kantar Retail, tells Marketing Daily.
Staples announced the opening of a new e-commerce innovation center. The office will house teams responsible for designing and implementing innovative new e-commerce solutions for the business customers who shop Staples' websites and stores.
For those of you who don’t ordinarily attend NEMOA events, they’re usually like minireunions of longtime catalog practitioners and typically have a big "Rah! Rah! Go Catalog!" flavor to them. But the mood and whole underlying tone at the Spring 2009 NEMOA Conference held a couple of weeks ago in Boston was different from any NEMOA event I’ve ever attended.
As a presenter at the Direct Marketing Association's Catalog on the Road Conference held in Cambridge, Mass., earlier this month, I provided the audience with eight creative tips to help grow sales during this most difficult selling environment. Here's a look at my “eight quick fixes”: