Check it Out: Not so Lucky With Lucky Chic
Luxury items at 98 percent off? Ninety-eight percent off? It can't be true. But it is. There has to be a catch. There is.
Lucky Chic has "pioneered e-commerce gaming" with its new luxury item bidding business. It's new site, LuckyChic.com, allows customers to buy "Lucky Chips," then use those chips to bid on luxury items — at up to 98 percent off retail price.
I'm automatically skeptical of these kinds of deals, but I signed up anyway. Who wouldn't want to bid on an Apple iPad for $1.80? iPads on eBay are going for a low price of $450, so why not? By signing up, I earned five Lucky Chips, worth 60 cents, and when used, LuckyChic.com ups the bid on an item 10 cents. But then I thought to myself, can I really get an iPad for $1.80, with free money just for signing up?
Usually I don't gamble and I don't like the hassle of signing up with retail sites. I want my e-commerce experience to be as easy and stress-free as possible. To help make the sign-up process as easy as possible, all I had to do was click the Facebook button and the information from my Facebook account was imported. Hooray!
I was then prompted to invite my friends to join Lucky Chic, and if they did I'd get more chips. I've done things like this before and none of my friends ever join. I'm not impressed being used by a brand to promote itself. I'm also not a fan of pestering my friends online for something that only benefits me, if it even benefits me at all. If I like a brand, I'll tell my friends in person, not online. What's more, it tells you to invite your friends as step one — before you find out the catch.