3 Mobile Site Optimization Tips
Redirect process slows page load and turns away customers
By
Ariel Weil
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Anyone%20who%20has%20waited%20for%20a%20page%20to%20load%20on%20a%20smartphone%20knows%20how%20tedious%20it%20can%20be.%20Slow%20load%20times%20and%20poor%20mobile%20experiences%20cause%20smartphone%20users%20to%20give%20up,%20sometimes%20abandoning%20the%20site%20forever.%20Unfortunately,%20inconsistencies%20in%20how%20mobile%20retail%20sites%20display%20their%20content%20add%20unnecessary%20seconds%20to%20the%20loading%20process,%20which%20translates%20into%20lost%20sales.<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2F39-percent-top-mobile-retail-sites-redirect-users-two-more-times-before-loading%2F" target="_blank" class="email" data-post-id="3547" type="icon_link">
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Responsive design is tricky, however, and should be implemented with caution. Responsive designs tend to consider mobile as a primary form factor, but most responsive implementations are so bulky and complex that they work well on desktops but drag down mobile performance. This happens because responsive designs include the full desktop experience and simply hide content for mobile, resulting in a poor user experience.
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