3 Mobile Site Optimization Tips
Redirect process slows page load and turns away customers
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Ariel Weil
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Anyone%20who%20has%20waited%20for%20a%20page%20to%20load%20on%20a%20smartphone%20knows%20how%20tedious%20it%20can%20be.%20Slow%20load%20times%20and%20poor%20mobile%20experiences%20cause%20smartphone%20users%20to%20give%20up,%20sometimes%20abandoning%20the%20site%20forever.%20Unfortunately,%20inconsistencies%20in%20how%20mobile%20retail%20sites%20display%20their%20content%20add%20unnecessary%20seconds%20to%20the%20loading%20process,%20which%20translates%20into%20lost%20sales.<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2F39-percent-top-mobile-retail-sites-redirect-users-two-more-times-before-loading%2F" target="_blank" class="email" data-post-id="3547" type="icon_link">
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To continue delivering a quality retail experience, consider leveraging an optimization firm or designating a certain sector of your IT team to manage mobile site testing. This team can constantly monitor how your site is performing and adapt to new devices and browsers.
3. Shift to responsive design. Responsive design is a trend in web design that has many advantages for retailers trying to offer an omnichannel shopping experience. Responsive design allows retailers to maintain the same website across desktop, mobile and tablet, thus requiring fewer redirects to see a mobile-compatible site.
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