3 Mobile Site Optimization Tips
Redirect process slows page load and turns away customers
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Ariel Weil
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Anyone%20who%20has%20waited%20for%20a%20page%20to%20load%20on%20a%20smartphone%20knows%20how%20tedious%20it%20can%20be.%20Slow%20load%20times%20and%20poor%20mobile%20experiences%20cause%20smartphone%20users%20to%20give%20up,%20sometimes%20abandoning%20the%20site%20forever.%20Unfortunately,%20inconsistencies%20in%20how%20mobile%20retail%20sites%20display%20their%20content%20add%20unnecessary%20seconds%20to%20the%20loading%20process,%20which%20translates%20into%20lost%20sales.<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2F39-percent-top-mobile-retail-sites-redirect-users-two-more-times-before-loading%2F" target="_blank" class="email" data-post-id="3547" type="icon_link">
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In an ongoing study of mobile e-commerce sites, Yottaa found that mobile redirects run rampant among top retailers. The analysis revealed that 39 percent of these e-retail mobile sites redirect users two or more times before loading. The sites with the most number of redirects — four or more — take, on average, 16 seconds to load, a shocking eight seconds longer than sites with no redirects.
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