3 Mobile Site Optimization Tips

This poor experience results in more than just consumer frustration. According to the Aberdeen Group, even just a one-second delay in site response time can reduce conversions by 7 percent. Fortunately for retailers, there are solutions to this problem. Consider the following three:

1. Create a unique mobile (m.) site and direct only to that on mobile devices. Ideally, a website using an "m." web address on a mobile device would jump directly from its base URL to the unique mobile version in just one step. Unfortunately, this doesn't happen often, even among the top retail sites. Instead, sites are redirecting users an average of 3.03 times before landing on the right page.