3 Steps to Incorporating Video Into Your Marketing Strategy

A good place to start is with simple informational videos or a 360-degree view of a product. Zappos, for instance, records thousands of video demos each year with "real-life" models (its employees) and has seen conversions increase.

If you're selling a service or tangible product, short customer testimonials explaining the problem your product or service solves can also give your prospect the affirmation they need to make a purchase. If you're selling professional services, consider giving people a behind-the-scenes look at the people running your business so prospects see who they'll be working with and feel a personal connection.