3 Steps Every Mobile Retailer Can Take to Prevent Google Ranking Downgrades
At issue is a troubling new configuration error that's emerged with the explosion of mobile search and commerce. It's called the mobile redirect error. Mobile redirects form a critical bridge between smartphone shoppers and the appropriate mobile-formatted content they're searching for.
Misconfigured mobile redirects can result in errors, irrelevant pages and now, as a result of Google's recent algorithm changes, search ranking downgrades. Many brands may find it difficult to correct mobile redirect issues, but identifying and fixing these issues is important to helping pages stay visible in mobile search results and removing critical obstacles blocking the path to more mobile commerce.
- Companies:
Brian Klais, Founder and CEO, URLgenius
Brian Klais is a distinguished entrepreneur, creator economy evangelist, and award-winning mobile strategist renowned for founding URLgenius, the premier, patent-protected global app-linking platform that empowers marketers and creators of all sizes to create fluid app-to-app linking experiences to enhance engagement, conversions, and affiliate commissions. Favored by leading content creators, agencies, and brands worldwide, URLgenius reduces friction for the end user when linking to apps and websites from social media and digital and traditional advertising.Â
Prior to URLgenius, Klais helped pioneer SaaS SEO technology for retail and media brands, making it easier for millions of consumers to find relevant products via search engines. He launched the first retail platform for mobile SEO as the GM at Covario (now iProspect and RioSEO). Before, Brian Klais was a Senior Partner at SEO agency Netconcepts, where he led the firm's award-winning SaaS SEO platform to acquisition by Covario.Â
Brian Klais’ visionary leadership and innovation across the mobile marketing space have cemented his reputation as an award-winning strategist. Follow all of his insightful thought leadership across the digital marketing landscape on LinkedIn for a glimpse into the future of mobile marketing and beyond.
