25 Tips to Boost Web Traffic & Sales

16. Keep your navigation functions to the left side of the pages. People shop from the middle and right side of the screen, but they get their directions from the left.

17. Offer more than one way for shoppers to find an item. Use navigation bars, pop-ups, advanced search and/or a site map.

18. Offer generic recommendations for “no finds.” If a shopper uses your search functions and can’t find what she seeks, program your site so a generic item pops up. If she sees a message stating “nothing found,” she is more likely to log off your site and head to your competitors’ sites. “Show them something,” said Africa. Remember, the goal is to keep them on your site.