25 Tips to Boost Web Traffic & Sales

6. Know from where people are doing their shopping on your site. If your peak online ordering hours are 11 a.m. to 1 p.m., Monday through Friday, you probably have a lot of people shopping from work. Why is this important? Conversion rates drop by up to half when people shop at work. “People get busy, they get phone calls, they have to cut their shopping short,” Africa noted.