10 Terrific Uses of E-mail

E-mail also can be used to announce the arrival of new merchandise in stores—a tactic that’s particularly valuable when new seasonal merchandise arrives.

Many retailers are increasing retail traffic by sending discount coupons via e-mail. The coupons can be printed copies of the e-mail. Alternatively, e-mails can include a code that’s entered into the retailer’s Web site. A coupon then can be printed from the site.