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E-mail deliveries can be timed much more easily than printed promotions. For example, you can send e-mails on Thursday or Friday to drive weekend traffic to a store. E-mail also can be timed to arrive just before a special sale begins. Or, with the right delivery system, an e-mail campaign can be targeted to arrive in the morning to encourage customers to shop at stores during the lunch hour.
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- Companies:
- Lett Direct Inc.
Bob Josephson
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