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Once customers have registered or opted-in, the ideal number and frequency of follow-up mailings will vary by type of offer. (For more on this, see “24 Tips for E-mail Marketing Success,” November 2001, Catalog Success, or log on to the article archive site at www.catalogsuccess.com.)
2. Test a few different approaches. The cost of changing creative content in e-mail is a fraction of the cost in regular mail campaigns. Indeed, e-mail is the perfect medium to test different offers.
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- Companies:
- Lett Direct Inc.
Bob Josephson
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