1-800-Flowers.com Revamps Loyalty Program to Maximize LCV

By Joe Keenan

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Companies:
1-800-Flowers.com

People:
Chris McCann

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Customer Retention: 1-800-Flowers.com Revamps Loyalty Program to Maximize LCV