Customer Retention: 1-800-Flowers.com Revamps Loyalty Program to Maximize LCV

The cloud-based platform offers 1-800-Flowers.com a framework designed to maximize its loyalty program's return on investment through highly targeted promotions and communications, seamless cross-channel integrations, and flexible rewards management. In addition to the ease with which 1-800-Flowers.com can now manage its loyalty program, the insights provided by LoyaltyPlus' analytics reports — e.g., member profile data, transactional and engagement metrics — have enabled the retailer to make even better marketing decisions across its organization.