Customer Retention: 1-800-Flowers.com Revamps Loyalty Program to Maximize LCV

"We're delighted to partner with 1-800-Flowers.com because it recognizes the importance of measuring and optimizing lifetime customer value (LCV)," said Justin Yoshimura, CEO of 500friends, in the company's press release. "Together, we will deliver a program that delights its membership while having a positive impact on average order value, purchase frequency and lifetime value."