Customer Retention: 1-800-Flowers.com Revamps Loyalty Program to Maximize LCV

"We needed a full-service loyalty marketing partner to ensure our program is the gold standard for maximizing the lifetime value of our customer relationships," said Chris McCann, president of 1-800-Flowers.com, in a press release from 500friends. "500friends has demonstrated to us that it's an expert in the category and that its platform delivers a modern framework for delivering loyalty programs that balance innovation with measurable performance."