Wrapp Brings Social, Mobile Gifting Service to Gap, H&M and Others

Wrapp, a social gifting service backed by Greylock Partners and Atomico, is crossing the pond with the U.S. launch of its mobile gift card and retail app. Wrapp, which was available previously only in the U.K., Norway, Sweden and Japan, is launching today with a number of U.S. retailers including Fab, Gap, H&M, Sephora, Wayfair and others.