With No Real Rival, FlipKart Moves Fast in India

While dozens of e-commerce firms have recently sprung up to capitalize on India's growing internet use, they have a problem. Indians are not yet comfortable with shopping on the web, while many of them remain unwilling to use credit cards online. Therefore the Indian retailers have gone to great lengths to gain customers. Customers may pay in cash on delivery, and the company fields delivery squads to ensure shipments get to customers quickly.