Why Rebecca Minkoff and eBay Are Betting on Smart Dressing Rooms
Just downstairs from a real estate agency in Campbell, California, a team from eBay is experimenting on a very different type of dressing room for their partner, the tech-forward fashion brand Rebecca Minkoff. These dressing rooms feature Kinect sensors that record customers’ motions, adjustable lighting, touchscreens, and a sophisticated tracking system which identifies the customer and remembers what they bring into the dressing room and don't purchase. The goal? A dressing room which sends emails to customers afterwards, offering them the clothing that they didn't purchase in a size or color the store doesn't have.