Why Asking for Feedback From Your Target Audience is Key to Building a Community
Today’s guest is passionate about empowering businesswomen, leadership, and business development. Jordan chats with Jennifer DiPasquale, president and co-founder of Women in Retail Leadership Circle (WIRLC) and Total Retail, about the benefits of having a high-level network community and how asking for feedback is key to providing your community with what it wants. Learn what inspired Jennifer to establish WIRLC, and how the brand is growing its network to provide valuable business help for women executives navigating these challenging times of COVID-19.
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.