Why the Analog Catalog Still Drives Digital Sales

In spite of web stores, shopping tools and apps, paper catalogs are still surprisingly effective at selling stuff. More than half of online shoppers said they browse catalogs and almost one-third of people making an internet purchase have a catalog on hand when they click "Buy," according to a new survey by Kurt Salmon, a global retail consultancy. A whopping 86 percent of the survey's respondents bought an item after first seeing it in a catalog.