When is a Map More Than a Map?

With over 20 percent of Google searches now containing a location element, rising to over 40 percent of mobile searches, retailers are becoming increasingly focused on using online mapping to their advantage. Google has launched a new site (www.whenisamap.com/retail) aimed at showing the ways in which mapping can be put to work for retailers, and have found it interesting to see the varying ways retailers have chosen to use Google Maps for Business. The site has examples of great implementation, ranging from classic store locators to promoting in-store events to indoor mapping.