Wayfair aims to be the Amazon of home goods

Wayfair, formerly known as CSN Stores, has grown from a microsite selling TV racks and stands into a 200-website home-goods company. The firm said its 5,000-plus products give it an advantage over big-box rivals and specialty brick-and-mortar retailers. "We only want to participate in categories where we can offer the customer the best experience," said co-founder and CEO Niraj Shah.