Wal-Mart Stores Are Now Price Matching Amazon

Black Friday is exactly two weeks away and the holiday season is just around the corner, which is causing the competition between retailers to intensify. Now Wal-Mart executives are telling managers at its stores across the U.S. to price match Amazon.com and other online retailers. Greg Foran, president and CEO of Wal-Mart U.S., said that the price-matching plan simply formalized what many of the stores were already doing. "About half of the stores were doing it anyway," said Foran during an earnings call. The policy is known internally as "Online Price Match," which is part of the "Ad Match" program.