Video: How to Catch Up To and Compete With Amazon

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of "E-Commerce Moneyball" that I'd show you the tools that Amazon.com developed internally and leveraged to become the dominant e-commerce market leader. In the video, I deconstruct Amazon's category (landing page) and product pages to identify the features that online retailers can duplicate with some of the big data tools that have come to the market recently.