Target Expands Subscription Service Tenfold
Target is vastly expanding the goods available to order by subscription as it fends off its biggest nontraditional retail rival, Amazon.com. The nation's second-largest discounter first dabbled with subscriptions last September, trying to win over haggard parents by making available 150 baby care products. Target expanded that program more than tenfold this week to nearly 1,600 items across a much wider array of products. Everything from beauty products and pet supplies to home office supplies are now available for regular delivery.