Retailers Need to Address Significant Website Task Completion Issues, Study Finds

iPerceptions has announced the release of its Retail/E-Commerce Industry Report for Q4 2010. The report reveals that 40 percent of ‘Buy’ visitors reported the inability to complete their task. As Q4 represents the highest traffic volume of the year for most e-tail sites and that the share of ‘Shop’ visitors are at their peak, addressing issues that improve task completion for this fiercely sought-after group is essential.