Canadian Retailer Silver Jeans Co. Expanding Into the U.S.
Silver Jeans Co., the Canadian-based retailer that's gained a reputation for high quality and well-fitting jeans in the midluxury denim market, announced the expansion of Silver Jeans Co. branded stores in the United States. The announcement marks the start of a global retail strategy for the brand and the creation of a new retail division within the Silver Jeans Co. corporate structure. Silver Jeans Co. will focus on a multidoor plan in the U.S., with the first new store project to open in early 2013.