Pinterest Said to Plan ‘Buy Button’ for Site in Coming Months
Pinterest soon will be more than a site for inspiration, with users able to buy certain items through a "buy button," according to a person with knowledge of the situation. The online-scrapbooking company is working on an e-commerce button that advertisers could use to drive purchases of their products from the site, according to the person, who asked not to be identified because the information is private. Technology blog Re/Code earlier reported on the buy button. Advertisers have long pressured Pinterest to introduce the feature.