Pier 1 Imports to Launch E-Commerce on July 28

Pier 1 Imports announced it will soft launch its e-commerce operation July 28 with a new website on a new platform. The e-commerce business will initially feature the same merchandise assortment as its brick-and-mortar locations, then add unique merchandise categories not carried in its stores, said Alex Smith, president and CEO, Pier 1 Imports, during a quarterly conference call. The company will begin actively promoting its e-commerce operation in the fall, Smith added.