Video: Mother's Day is Like the Super Bowl for 1-800-Flowers.com

Jim McCann, CEO of 1-800-Flowers.com, explains that Mother's Day weekend and the weekend prior are the two busiest of the year for the company and gifting industry. The key to staying ahead of the competition is to focus on innovation through social media and mobile platforms and create a customer experience that's reminiscent of the physical gift shop. Whether it's a breathtaking floral arrangement or unique keepsake gift, 1-800-Flowers.com is the place to be for Mother's Day.