Mobile, Personalization Top Retailers’ Omnichannel Focus Areas, Report Finds

"Amazon.com is nipping at the heels of every retailer," said Lauren Freedman, president, the e-tailing group, a Chicago-based consultancy, in the company's 13th annual Merchant Survey, which was released yesterday. "Mobile has materialized as a revenue-producing force and customer expectations have peaked, once again altering retailer investment strategies. Choice and prioritization are paramount in the context of this chaotic environment for survival and growth."