Lowe’s Backs Recommendation Site for Home Projects

Anyone who has gone through a home improvement project knows what a hassle it can be to find a trusted professional to do electrical, plumbing and other work. Home improvement retailer Lowe's is backing a website that it believes can make the process better for its customers. Lowe's is partnering with a startup in Seattle, Porch.com, that's come up with a novel method for recommending home improvement professionals, one that the startup's executives say is resistant to the kind of manipulation that occurs on other review sites.