Limited Brands Pilots Store Acceptance of Online Purchase Returns

Limited Brands, parent company of Victoria's Secret and Bath & Body Works, will pilot cross-channel returns beginning this fall. Customers who buy an item via the retailer's online or catalog channel will receive credit and be able to complete a store transaction in September, with plans for a more complete rollout in spring 2013. "We are focused on really putting the power of our $2 billion internet and catalog business and the store together, actually taking returns in-store," said Victoria's Secret megabrand and intimate apparel CEO Sharen Turney during a recent conference call.