L Brands’ lingerie chain Victoria's Secret has settled a copyright infringement suit by Debra MacKinnon, the principal of intimate apparel company Zephyrs and inventor of a kidney-shaped, silicone bra insert. The suit, filed in January in U.S. District Court for the Southern District of New York, said that MacKinnon came up with the idea for the…
L Brands’ lingerie chain Victoria’s Secret is being sued for copyright infringement by Debra MacKinnon, the principal of intimate apparel company Zephyrs and inventor of a kidney-shaped silicone bra insert. The suit, filed Jan. 25 in U.S. District Court for the Southern District of New York, says that MacKinnon came up with the idea for the…
Victoria's Secret is getting into fast fashion. The lingerie brand told analysts it is working on speeding up its design and restocking processes. "Basically almost all of our panties today are on some kind of speed program," CEO Sharen Turney said in a conference call. "And those speed programs allow us to read the business on a Monday and be back in stock in the stores within 15 to 25 days." The brand is also working to trim the time between when products are designed and when they hit stores.
Sex doesn't sell, so forget the boudoir shot. Blondes don't work. Props distract. Couches are fine. Playing with hair is ideal. Those are some of the insights lingerie company Adore Me has learned from testing the photos of models wearing its sexy products online. For each bra, Adore Me shoots multiple versions of images to run on its website. The distinctions between the pictures might include different models wearing the same set in the exact same position, or the same model in the same set in a different position. Then it tests the options to find out which sells better.
Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat, Line, Kiik and every other social and mobile platform out there to get in touch with teens, Victoria's Secret has rolled out its own chat feature within its Pink shopping app. The lingerie brand is the first marketer to use a chatting feature from a mobile messaging app called Frankly.
After a marketing campaign erupted into a social media firestorm last week, Victoria's Secret has changed the slogan that many found offensive. The company caused controversy when it used the words "The Perfect 'Body'" in an ad for its Body by Victoria lingerie. The photo that accompanied the slogan featured 10 models, several with visible ribs. The ad launched a Change.org petition and sparked social media outrage. While the same photo is still in use, now the words scrolled across read "A Body for Every Body."
Victoria's Secret is under fire for a campaign that some say holds up the trim and toned figures of its underwear-clad models as the ideal body type. The controversial ads for the brand's "Body by Victoria" line boast the words "The Perfect 'Body" in front of thin women with similar figures. "This marketing campaign is harmful," a Change.org petition reads. "It fails to celebrate the amazing diversity of women's bodies by choosing to call only one body type ‘perfect.’"
Victoria's Secret's new iteration of its iPhone application plays up a message center where the brand will continuously push out content. In-app messaging and push notifications play a significant role in how the lingerie retailer brings back repeat traffic to build sales. While these kinds of features may appear to be small changes, the overall effect has a much bigger impact on how Victoria's Secret is lining up its app to be a key part in its mobile, digital, social and in-store strategies.
Frederick's of Hollywood is going private after years of struggles. The business is now worth about $11 million — a measly amount for what was once a dominant chain, The Wall Street Journal reports. Frederick's used to be a viable competitor for lingerie mega-chain Victoria's Secret. But Victoria's Secret has dominated the marketplace, posting record sales for the past several years. Meanwhile, Frederick's has struggled for more than a decade.
Victoria's Secret's growing Pink line is aimed at a younger audience than the main Victoria's Secret brand. Over the past several years, the brand has expanded Pink a lot, so the line is now sold in dedicated Pink stores and showcased in a special segment of the annual nationally broadcast Victoria's Secret fashion show. Business Insider reported earlier this month that a Limited Brands executive confirmed the "Bright Young Things" line was for even younger girls than the main Pink line, which targets college students.