Jo-Ann Gets Crafty With New TV Show

Looking to capitalize on the crafting craze, Jo-Ann Fabric and Craft Stores is partnering with the Craft Retail Group to launch TV programming dedicated specifically to crafting. The "TV shopping experience" with daily featured shows is scheduled to launch Dec. 29. "This partnership with Create and Craft provides an incredible opportunity to deliver exclusive product, projects and promotions to crafters and makers across the United States," said Riddi Kline, executive vice president of marketing and merchandising at Jo-Ann.